IAN SCHRAGER - IAN SCHRAGER COMPANY, HOTEL & REAL ESTATE DEVELOPMENT - IAN SCHRAGER HOTELS - W.
Ian Schrager Company owns, develops, manages and brands hotels, residential and mixed use projects. Founded by Ian Schrager.
Ian Schrager, Chairman and Chief Executive Officer of Ian Schrager Company, has achieved international recognition for concepts that have revolutionized both the entertainment and hospitality industries.

IAN SCHRAGER passionate commitment to the modern lifestyle has been expressed through a series of pioneering concepts: The hotel as home away from home, the hotel as theater, “cheap chic”, “lobby socializing”, the indoor/outdoor lobby, the urban resort, and the urban spa.

Mr. Schrager’s latest venture, a partnership with Marriott International, intends to create a new brand of as many as 100 hotels that will combine the personal, intimate, individualized and unique lodging experience that he created with the operational expertise that Marriott is known for on a global scale.

According to J.W. Marriott, Jr. Chairman and CEO of Marriott International, the marriage of the ultimate corporate lodging company and the pioneer of the boutique/lifestyle hotel is an attempt by both to push the boundaries, break new ground and take the hotel industry to a new level.
The hotels will be located in gateway cities throughout North and South America, Europe and Asia. With an average size of 150-200 rooms each of the hotels will reflect the best of the cultural and social milieu of its location and of the time. A diverse set of world-renown architects and designers will be recruited to create one-of-a-kind buildings spanning the complete range of project types, from new construction, to conversions, to gut renovations. The partners expect these hotels to be not just aesthetically pleasing in their markets but to be environmentally responsible as well.
In addition, Schrager is developing a number of unique and exciting hotel and residential projects in gateway cities around the world that are in various stages of completion.
IAN SCHRAGER COMPANY Development Projects
GRAMERCY PARK HOTEL
The Gramercy Park Hotel’s Haute Bohemian heritage has been honored and renewed in the transformation by Ian Schrager.

Gramercy Park Hotel represents a sensuous vision of artful diversity. Bohemia reinvented for the 21st century with an original combination of styles, with great pieces of furniture and art and the extraordinary use of color. It is a balancing act which only Ian Schrager could pull off, as well as a fresh approach which represents a new departure for him. It brings together a number of creative forces, not chosen for their compatibility, but for their shared commitment to the modern lifestyle.
IAN SCHRAGER COMPANY RESIDENTIAL DEVELOPMENT
40 BOND RESIDENCES by Ian Scharger
The building, designed by eminent Swiss architects Herzog & de Meuron, is an architectural masterpiece. Their first residential project in America combines luxury apartment and townhouses. The first townhouses built in New York City in generations, offer unprecedented, innovative and sophisticated layouts, details and finishes.

The Pritzker Prize winning architects are best known for the Tate Modern in London, Tokyo’s Prada store, The Walker Art Museum in Minneapolis, San Francisco’s de Young Museum and countless other public and private buildings around the world. 40 Bond residences will also benefit from 24-hour, 7 day a week world-class service from Gramercy Park Hotel.
Another IAN SCHRAGER COMPANY DEVELOPMENT
Effortless Luxury Residences
It should be the art of living, not the job of living. That’s the idea behind every aspect of 50 Gramercy Park North at the Gramercy Park Hotel, a new and sophisticated concept in urban living created by Ian Schrager. Effortless luxury living is a simple idea—and yet it has never been realized in modern times.

We live in a complex, fast-moving time, and enjoying luxuries is often complicated by the arrangements and management required to make them available. Ian Schrager is about to change that by introducing at 50 Gramercy Park North a level of service, privileges and amenities never before offered in apartment living.
The Luxury residences by Ian Schrager offers all the benefits of ownership, the services of a five star, world class hotel, plus an innovative concept of executive lifestyle management that provides a completely staffed household without the bother of managing it or the full expense of maintaining it. 50 Gramercy Park North at the Gramercy Park Hotel will not only offer top level services, but also the expert management required to maintain it.

Ian Schrager and
J.W. Marriott, Jr., started their new lifestyle boutique hotel brand, introducing its name, “Edition,” and announcing an initial wave of signed development deals that will see the expected opening of the first properties in 2010. The renowned inventor of the boutique hotel and the CEO of the world’s premier lodging company said that they have reached agreements with developers for the first nine of what eventually could be more than 100 Edition hotels in markets around the globe.
Edition Hotels will be truly global.
Mr. Marriott, chairman and chief executive officer of Marriott International, Inc. (NYSE: MAR). said “Each hotel will be a new Edition, a modern genre of hotel that only Ian Schrager can create.

These hotels will be an exceptional complement to our brand portfolio and will allow us to use our global platform and operational expertise to create the first truly global branded boutique lifestyle hotel on a large scale.”
“The name ‘Edition’ perfectly captures the essence of this brand,” said Mr. Schrager. “People today are sophisticated and demanding about quality and service, yet also expect a hotel to provide a unique environment and experience. We intend to make this type of lodging widely accessible and available for the first time in the major lodging destinations across the globe and to everybody around the world who wants it.” Edition will respond to emerging cultural and social imperatives. It will reflect changing lifestyles
and cater to a vast, underserved market of guests expecting and in turn demanding a unique experience, not merely a place to sleep. The properties, while distinct, will all emphasize good design, quality, originality, authenticity and character, while delivering impeccable, modern and gracious personalized service.

The partners expect these hotels to be not just the most aesthetically pleasing in their
markets but to be the most environmentally responsible as well. Mr. Schrager
is leading the effort on concept, design, marketing, branding and food and
beverage for Edition. Marriott is overseeing the development process, and will
operate the properties.
WELCOME TO EDITION HOTELS
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